Brand Overview
Sistaco is a globally recognized beauty brand transforming the nail industry with its Mineral Nail Powder System — a clean, salon-quality alternative empowering women to achieve professional results at home.
With growing demand in North America, Europe, and Asia-Pacific, Sistaco needed a media partner that could manage global campaigns, multi-currency budgets, and creative testing at scale — while maintaining profitability and brand consistency.
Brandaro Media partnered with Sistaco to engineer a high-performance advertising ecosystem spanning Meta, Google, TikTok, Snapchat, and Bing, across eight international markets — achieving an impressive ROAS of 8.48–11.25.
The Challenge
As Sistaco expanded into new territories, several challenges emerged:
- Managing multi-currency ad budgets across eight countries.
- Aligning creative strategies to culturally diverse audiences.
- Maintaining accurate cross-platform attribution despite iOS privacy limitations.
- Ensuring real-time reporting for spend efficiency and revenue tracking.
The goal: scale profitably, sustain brand consistency, and deliver measurable ROI across all advertising channels.
The Approach
Brandaro Media designed a multi-layered performance architecture — merging creative intelligence, precision tracking, and global campaign management.
- Multi-Platform Media Strategy
- Orchestrated campaigns across Meta, Google, TikTok, Snapchat, and Bing.
- Tailored conversion objectives: awareness (TOFU), add-to-cart (MOFU), and purchase (BOFU).
- Applied dynamic creative testing to find winning combinations per region.
- Global Budget & Time Zone Optimization
- Managed $90,000 USD in ad spend across Canada, United States, New Zealand, Ireland, Australia, Germany, Singapore, and Malaysia.
- Automated currency conversion and budget pacing aligned with each market’s time zone.
- Consolidated all performance data into unified USD-based reporting dashboards.
- Creative Testing & Iteration
- Produced and tested 80+ unique ad variations — lifestyle videos, tutorials, UGC, and influencer-led content.
- Localized creatives for tone, culture, and market preferences (e.g., aesthetic-driven visuals for Australia, testimonial-based for U.S.).
- Implemented continuous optimization based on engagement depth, CTR, and checkout conversions.
- Data-Driven Optimization
- Introduced a funnel-based performance structure (TOFU → MOFU → BOFU) to map ad effectiveness across customer stages.
- Integrated server-side tagging for high-fidelity event tracking.
- Weekly diagnostics to identify scaling opportunities and reduce CPA per market.
Tools & Technology Used
To ensure precision tracking and full-funnel visibility, Brandaro Media implemented an advanced analytics stack built for global attribution and optimization.
Analytics & Attribution
- Hyros – Unified multi-touch attribution for cross-platform ROAS accuracy.
- Triple Whale – Real-time eCommerce dashboard to analyze creative and spend performance.
- AgencyAnalytics – Centralized reporting for executive and client transparency.
- Microsoft Clarity – Behavioral heatmaps and session recordings for UX insights.
Tracking & Tag Management
- Google Tag Manager (GTM) – Core tracking layer for unified tag deployment.
- Google Analytics 4 (GA4) – Cross-domain conversion tracking and event flow analytics.
CRM & Lifecycle Automation
- HubSpot CRM – Central hub for customer data, retention automation, and LTV tracking.
- Custom webhooks connected HubSpot with Hyros for end-to-end lead-to-sale visibility.
Performance Summary
The synergy between Hyros + Triple Whale for attribution, GA4 + GTM for data integrity, and HubSpot CRM for customer lifecycle analytics enabled Sistaco to maintain:
- 8.48–11.25 ROAS range
- 72% higher ad spend efficiency
- 36% uplift in checkout conversions
- 41% improvement in creative longevity
The Results
Quantitative Wins
- 💰 $90K+ USD Managed Ad Spend
- 🌎 8 Global Markets Activated
- 🎯 ROAS: 8.48–11.25 (Avg.)
- 📈 36% Increase in Checkout Conversions
- 72% Improvement in Budget Efficiency
- 41% Longer Creative Lifespan
Qualitative Gains
- Unified cross-platform data structure for accurate decision-making.
- Regionally resonant ad creatives driving higher engagement and emotional connection.
- Simplified multi-market operations through automated pacing and reporting.
Lessons Learned
Scaling eCommerce globally isn’t just about spending more — it’s about spending smarter.
Through meticulous data tracking, adaptive creative testing, and region-specific messaging, Brandaro Media transformed Sistaco’s global ad presence into a self-optimizing system — achieving sustainable, measurable profitability.
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