Case Study
Insight Therapy Solutions
Brand Overview
Insight Therapy Solutions (ITS) is a Nevada-based mental health organization providing therapy, counseling, and telehealth support for individuals, couples, and families. As ITS expanded its clinical team and virtual offerings, it needed a digital ecosystem that could match its compassionate care with modern efficiency — driving more appointments, improving client experience, and creating measurable business growth.
That’s where Brandaro Media came in.
The Challenge
Despite strong clinical outcomes and a growing reputation, ITS’s previous website struggled to:
- Convert high-intent visitors into booked sessions.
- Track leads and appointments effectively.
- Align ad spend across Meta and Google with real conversion data.
- Provide seamless follow-up through Zoho CRM integration.
The digital ecosystem was fragmented — multiple systems worked in silos, making it difficult to track performance across the full funnel (awareness → booking → therapy session).
The Approach
Our goal was to rebuild ITS’s digital foundation from the ground up — transforming its website into a performance-driven, emotionally resonant platform that connects people seeking help with the right therapist, faster and more effectively.
- Website Redesign (WordPress)
- Built a conversion-focused design emphasizing trust, accessibility, and emotional connection.
- Simplified navigation for better user flow from homepage to booking.
- Optimized load times and mobile responsiveness for a 25% faster experience.
- Tracking Infrastructure
- Deployed a complete GA4 + GTM + Meta Pixel setup with event tracking for form submissions, call clicks, and session time.
- Implemented server-side tagging for improved accuracy post iOS privacy updates.
- Built custom KPI dashboards to monitor booking funnel performance and audience behavior.
- Funnel Rebuild & Ad Strategy
- Developed TOFU–MOFU–BOFU campaigns for Meta and Google Ads.
- Rebuilt landing pages for therapy-specific campaigns (Depression, Anxiety, Trauma, Autism).
- Integrated ad campaigns directly with Zoho CRM for automated lead nurturing and booking reminders.
The Results
Tangible Outcomes
- 40% Increase in Appointment Bookings within the first 60 days post-launch.
- 32% Lower Cost Per Lead (CPL) through campaign optimization.
- 28% Higher Conversion Rate on booking pages.
- Full funnel visibility with unified data from website, ads, and CRM.
Qualitative Gains
- Clearer client pathways for therapy bookings (telehealth and in-person).
- Seamless therapist availability tracking and automated scheduling.
- Stronger digital trust signals through better design and messaging alignment.
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